This World Food Day (16 October 2013) Unilever, through its foods category and Food Solutions business, is committing to donate one million school meals through the Unilever Foundation to the United Nations World Food Programme to help end child hunger by improving the availability and nutritional quality of school meals around the world.
On World Food Day, the Unilever Foundation will be running a social media campaign. For every ’like‘ received on the new School Meal Facebook app, endorsed by Unilever´s food brand pages including Knorr, Hellmann’s, Rama and Blueband, the Unilever Foundation will donate one school meal to WFP.
’Buy a meal – we’ll donate a meal’
Unilever Food Solutions will also be running ’Buy a meal – we’ll donate a meal‘, a campaign to encourage employees using all restaurants and canteens at Unilever offices and factories around the world to order a special World Food Day dish, inspired by international cuisine. For every purchase of this meal, Unilever Food Solutions will donate one meal to the World Food Programme. Where these canteens are run by Sodexo, Sodexo will also make a donation.
Antoine de Saint-Affrique, President of Food at Unilever, says: “At Unilever, we want to use the power of our brands to engage millions of consumers in the fight to end hunger. World Food Day is a great opportunity to continue to help raise awareness of the global hunger issue and engage consumers. We are proud of what we have already achieved in our partnership with the World Food Programme, providing more than €15 million worth of meals worldwide over the past five years, but with needs so great, we are determined to keep doing more.”
The Unilever Foundation´s commitment to help provide school meals through the World Food Programme is contributing to its Sustainable Living Plan goal to improve the health and wellbeing of one billion people by 2020.