Leading FMCG-manufacturer Unilever brought regional brand developers from 11 different European locations to Rotterdam – the home of its new European Marketing and Innovation Powerhouse. All of Unilever’s European marketing activities, worth an impressive €13bn, will be managed out of the company’s new marketing and innovation HQ, located at Unilever’s Weena office in central Rotterdam.
The new facility will see Unilever’s top regional brand development talents move from many different locations around Europe, to Rotterdam. This represents approximately 400 high level jobs, seeing several hundred highly qualified professionals relocating to the city.
In a statement Unilever said: “Unilever needs a more agile, efficient and integrated brand development business to ensure our continued and consistent success. Our new brand development and innovation hub in Rotterdam will reflect the size and scope of our €13 billion European business and further support our considerable growth ambitions.”
The first group of more than a hundred marketing professionals arrived around the beginning of July. The remainder follows over the course of the year.
The Expatdesk of the Rotterdam Investment Agency has been working hard to ensure that registration at the gemeentelijke basisadministratie (GBA) and the formalities with the IND (collection of EU requirements or residency permits) go swiftly and smoothly. Effective arrangements were made with all parties involved: Unilever; Crown Relocations; Fragomen; and the Publiekszaken service.